Why Video Marketing is A Must for Business
Why Video Marketing Is A Must For Your Business And 4 Tips To Get You Started Right Away
Video marketing has got to be one of the most powerful and effective ways to market online in this day and age. The reason why it is such an important strategy for anyone with a business in today’s world is that it allows you to easily brand yourself or brand your company. It helps you get your message out to millions of people all around the world. Watching video on sites like YouTube is literally the wave of the future and it’s estimated that each YouTube viewer spends roughly 15 to 25 minutes on their website each and every day viewing their favorite videos.
What Exactly Is Video Marketing Anyway?
In case you didn’t already know, video marketing is a great way to promote your product or service on the Internet. And the best part about this type of promotion is that it is 100% free and it is the most effective way to promote a product or service online right now. Gone are the days of long sales pages filled with thousands and thousands of words of text.
People want to be able to sit back and watch a nice video that will tell them everything they need to know about a product or service that they are interested in learning about. And with websites like YouTube, it’s very easy for a business owner to create a simple video and post it right on the Internet for the entire world to see.
Some Facts About YouTube And Why Video Marketing Is So Powerful Right Now
The first fact that I would like to point out to you about YouTube is that this website is actually the second most visited website in the entire world today. It’s definitely not the only video sharing site out there right now, but it is certainly the best as far as bringing visitors to the site and getting your promotions out in front of large groups of people.
Some of the other sites that try and compete with YouTube are Viddler, Vimeo, and MetaCafé to name just a few of them. Google actually bought YouTube a few years back because they saw just how much potential this website had and they noticed how much market share they were taking away from Google so they wanted to have it for themselves. If that isn’t a testament to how powerful online video marketing is then I really don’t know what else I can say to truly impress you.
The second fact I’d like to share about YouTube and video marketing is that every 60 days there is enough content uploaded to the YouTube website to surpass the three biggest United States television networks and the content that they have created over the last 60 years. Let me say that again a little differently. YouTube can put out the same amount of content in 60 days as the three biggest television networks in the United States could only do in 60 years. Are you starting to see just how powerful using video to market your business is going to be for you?
The third fact I’d like to mention is more related to YouTube then video marketing in general. In February of 2011, YouTube averaged roughly 490,000,000 unique visitors to their website during that very month. This group of unique visitors is estimated to have looked at 92 billion page views during this particular period.
So if you ever wondered just how much potential traffic you can get viewing one of your videos just read this statement over again and see just how massive the potential is to get your products and services out in front of so many different people from all over the world.
The crazy thing about this particular stat is that this only pertains to the YouTube website itself. They aren’t even counting all of the views they receive on videos of theirs that are embedded on other people’s websites or viewed through mobile devices. So the potential is there for that number to actually be a lot higher.
4 Extraordinary Tips To Send Your Video Marketing Promotions Into Overdrive
To put it bluntly, if you aren’t using video marketing in your business then you are potentially leaving millions of dollars on the table for your competitors to grab. It’s time for you to step out of your shell and make that leap into the video marketing arena because it is really going to help you skyrocket your business and explode your growth for the unforeseeable future. Let’s take a look at those 4 tips that are going to help you really get things going with your video marketing.
Video Marketing Tip #1
You want to make sure you have the right video equipment. Don’t worry though, because this isn’t going to cost you an arm and a leg to get yourself set up right away. All you need is a basic flip cam or a Webcam, a syndication tool, a tripod if it works with your camera and then some basic editing software. You also want to make sure you do your filming where the lighting is good so your videos look clear and bright.
Video Marketing Tip #2
You need to choose high traffic keywords for your videos. A lot of people tend to skip this step, but it’s pretty important because you want to make sure that people are searching for the terms that you are basing your video upon. If there’s no traffic to those keyword terms then your chances of getting a lot of video views become less than ideal. So use the Google keyword tool and definitely search for high traffic keywords based around your products and services so you’re guaranteed to get a lot of visitors to your videos.
Video Marketing Tip #3
Spend some time coming up with a catchy title for your video and also do some brainstorming to come up with the ideal content that you need to present. Your title, or headline if you’d like to call it that, needs to be very catchy and it should also include the keyword that you are basing your video around. This title is important because you need to really grab the attention of your viewer and get them curious enough to want to click on your video and see what it’s all about.
Relevancy is very important so you definitely want your video to match up with the keywords you choose. If your video is about something entirely different from your keyword then you may get a lot of views, but you’ll just end up making people angry. They really won’t have any interest in what you’re selling or trying to promote.
Video Marketing Tip #4
Just be yourself on the videos and be completely honest to all of your viewers. This is a great way for your viewers and potential customers to get to know you, and as we all know people really like to do business with the people that they know and trust. It’s also a good idea for you to be as likable as you can on your videos or it will be difficult to turn these viewers into customers if they don’t feel like you are someone that they like and trust.
I really hope you’ve enjoyed this article on video marketing. You should really pay attention to the message being presented to you because it can seriously change your life and help your business grow a whole lot bigger.


It is the appropriate viral tool and has benefited from all the other social sites such as Twitter and Facebook. The sharing of a video is effortless to do on social sites that grow as a result of relationships and the referring of like minded individuals. This is now more deeply accelerated by new technology hitting the market everyday. Videos are ideally suited for the many tablets and new phones that are being introduced to the marketplace. People are purchasing these gadgets and you simply need witness what is going on around you to observe how many of us are using these types.
Then of course you will find that Bookmarking Demon will be able to begin submitting your web pages and web sites to the social bookmarking sites. If you choose to, you can set up your submissions to occur in random order so that a specific blog post is submitted to only 20 of the bookmarking websites. When you’re ready to submit your next blog article, you can opt to submit it to another set of twenty websites. This is one of the best ways to see to it that your social accounts don’t get deactivated, and so Google doesn’t think you are doing anything suspicious to build these backlinks.